Steadfast Pomade has been formulated to allow you to mold your hair to your desired style, with the ability to re-style if needed throughout the day, while still maintaining it's hold. Steadfast Pomade is a medium plus hold, has a nice shine, subtle rugged scent, nice clear blue color, and it is completely washable. So what are you waiting for? "Keep it Steadfast!" Made in the U.S.A. 4oz.