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Layrite is a modern yet traditional men’s grooming products line of water soluble pomades, creams, and hair care products created for those in the know quality and what works best for any hair style. Layrite was created by a barber, not a scientist.Layrite has been developing some of the best men’s grooming products available in the home hair care, barbershop, and salon market today. These products work well for today's demanding hairstyles as well as classic retro looks. Layrite pomades hold like a wax and wash out like a gel.
The story of Layrite
The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to “Hold Like Wax and Wash Out Like Gel."
After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. Often imitated but never replicated, our products have become the staple brand used by barbers seeking quality and authenticity the world over.
