How to Choose the Right Hair Pomade for Your Hair Type
Walk into any barbershop and you'll find a wall of pomades — different holds, finishes, and formulas. Choosing the wrong one for your hair type is one of the most common grooming mistakes men make. This guide breaks it down so you can find your perfect match.
Oil-Based vs. Water-Based Pomade
This is the first decision to make.
Oil-based pomades deliver superior shine, stronger hold, and a classic, slicked look. They're harder to wash out (requiring a clarifying shampoo or dish soap) but last all day without reactivating. Best for: the classic greaser look, high-shine styles, coarse or thick hair. See our collection of oil based pomades.
Water-based pomades are easier to wash out, can be reactivated with water throughout the day, and tend to have a more matte or natural finish. Best for: everyday wear, fine or thin hair, men who shampoo daily. See our collection of water-based pomades.
Matching Hold Strength to Your Hair
| Hair Type | Recommended Hold |
|---|---|
| Fine / thin hair | Light to medium hold |
| Normal / medium hair | Medium hold |
| Thick / coarse hair | Medium-firm to heavy hold |
| Curly or wavy hair | Medium hold, water-based |
By Hair Type
Fine or Thin Hair
Fine hair is easily weighed down. Go for a light-hold pomade that adds texture without flattening. See our collection of light pomades.
Normal / Medium Hair
You have the most flexibility. A medium-hold pomade works for most styles — slicked back, side parts, or textured looks. Medium pomades are excellent all-rounders. See our collection of medium pomades.
Thick or Coarse Hair
You need a pomade that can actually grip and control your hair. Go heavy. See our collection of heavy and firm pomades.
Curly or Wavy Hair
Water-based pomades work better here — they don't disrupt your curl pattern and can be refreshed throughout the day. See our collection of water based pomades.
By Desired Finish
- High shine / wet look → Oil-based, light hold or a medium hold with a light pomade as a topper. See suitable products.
- Natural / low shine → Water-based, light or medium hold. Use less. See suitable products.
- Matte / textured → Fiber or clay-style pomade. See our collection of matte pomades.
A Note on Buildup & How to Wash Out Pomades
Oil-based pomades build up over time. If you use them regularly, check out our guide on how to wash out oil-based pomades to keep your hair and scalp healthy.
Still Not Sure?
Browse our full pomade collection — each product listing includes hold level, finish, and hair type recommendations to help you decide. There are a lot to choose from, but that is part of the fun of exploring.