All the same great features of the original Suavecito Pomade but with a deadlier grip! Lasts longer and holds tighter! Specially formulated for those harder-to-hold styles. This Pomade grips your hair like wax, but is water soluble. Washes out just like a hair gel (the best of both worlds!) The product contains a unique scent that has proven to be extremely admirable by males and females alike! It smells very clean. Works perfect on classic, modern, retro and old-school styles with a strong hold that lasts all day. Add a little bit of water during application for a hair-style that has that "wet" look. You will be pleased when you discover how effortlessly this product washes out in the shower! 32oz barbershop tub. Made in the U.S.A.